Improving Visibility, Engagement and Conversions for Medingen
Client: Medingen
Industry: Online Pharmacy
Coverage: Pan-India
Objective: Bring affordable, trustworthy generic medicines to every household in India.
THE CHALLENGE
Medingen had a functional website and active social channels, but lacked meaningful results.
Despite offering safe and affordable generic medicines, the brand was overshadowed by larger pharmacy competitors with stronger visibility and consumer trust.
Key challenges included:
- Low engagement and weak brand visibility
- Minimal conversions despite steady website traffic
- Lack of trust among first-time buyers
- Limited public awareness about the safety and reliability of generic medicines
- Competitors dominating search rankings and capturing most demand
To scale nationally, Medingen needed trust, authority, and education-driven digital momentum.
Our
Approach.
GrowPhil engineered a comprehensive digital growth framework centered on education, trust-building, and search dominance.
Technical SEO & Website Infrastructure
- Conducted a deep technical audit
- Fixed indexation, canonical, and crawl issues
- Restructured URLs and strengthened the site’s technical foundation
This allowed search engines to properly evaluate and reward Medingen’s content
Education-Focused Content Strategy
We transformed Medingen into a health knowledge hub through:
- Disease awareness articles
- Medicine explainers
- Generic vs branded comparisons
- SEO-driven healthcare content
This built topical authority and helped consumers understand the value, safety, and affordability of generics.
Trust & Authority Building
- Secured high-authority backlinks
- Verified business listings
- Placed Medingen across credible health directories
These trust signals boosted both rankings and consumer confidence.
Social Media Transformation
We shifted from standard posts to an education-first storytelling strategy, including:
- Myth-busting content
- Short explainer videos
- Brand transparency posts
- Community engagement prompts
This positioned Medingen as a reliable voice in digital healthcare.
Technical SEO & Website Infrastructure
- Conducted a deep technical audit
- Fixed indexation, canonical, and crawl issues
- Restructured URLs and strengthened the site’s technical foundation
This allowed search engines to properly evaluate and reward Medingen’s content
Education-Focused Content Strategy
We transformed Medingen into a health knowledge hub through:
- Disease awareness articles
- Medicine explainers
- Generic vs branded comparisons
- SEO-driven healthcare content
This built topical authority and helped consumers understand the value, safety, and affordability of generics.
Trust & Authority Building
- Secured high-authority backlinks
- Verified business listings
- Placed Medingen across credible health directories
These trust signals boosted both rankings and consumer confidence.
Social Media Transformation
We shifted from standard posts to an education-first storytelling strategy, including:
- Myth-busting content
- Short explainer videos
- Brand transparency posts
- Community engagement prompts
This positioned Medingen as a reliable voice in digital healthcare.
Our result
Rapid Organic Growth:
Website clicks:
11,300 → 85,100
1M → 16M
Search impressions
Average ranking
#27 → #10
1,000+/month
Organic leads
Social Media Growth
20,480+
views in the last 90 days
41.2%
reach from non-followers
Significant rise in engagement on educational content
Our result
Search Growth
1M → 16M
Search impressions
#27 → #10
Average ranking
Website clicks:
11,300 → 85,100
1,000+ / month
Organic leads
Social Media Growth
20,480+
views in the last 90 days
reach from non-followers
41.2%
Significant rise in engagement on educational content
Client Reflection
Ashash
Medingen Team
We always believed in the power of affordable healthcare, but struggled to get noticed. GrowPhil changed everything. Their team listened, educated us, and delivered a strategy that felt personal – not generic. Today, we don’t just get more leads; we hear from real families all over India thanking us. Medingen feels like a brand with a purpose now.
Client Reflection
Ashash
Medingen CEO
We always believed in the power of affordable healthcare, but struggled to get noticed. GrowPhil changed everything. Their team listened, educated us, and delivered a strategy that felt personal – not generic. Today, we don’t just get more leads; we hear from real families all over India thanking us. Medingen feels like a brand with a purpose now.
READY TO GROW YOUR HEALTH BRAND?
GrowPhil helps healthcare companies build authority, rank faster, and attract real buyers through SEO, content, and performance-driven digital strategies.