From Low Visibility to High Leads: RC Solar Success Story
Client: RC Solar
Industry: Renewable Energy
Service: Website Design, Local SEO, PPC Advertising, Lead Generation
Project Span: 6 Months
Objective: Build a strong digital identity, elevate brand credibility, and establish a consistent pipeline of high-quality commercial solar enquiries.
The Challenge:
Unseen in a Crowded Market
RCSolars entered Chennai’s commercial solar market with exceptional technical expertise, but lacked any digital footprint. Despite operational strength, they struggled to reach commercial decision-makers who research and compare solar partners online.
They faced:
- Zero online presence or brand visibility
- No system to attract or qualify commercial leads
- No trust-building assets (website, content, case studies)
- Competitors dominating search results and commercial enquiries
To unlock growth, RCSolars needed a digital transformation fast, credible, and conversion-focused.
Our
Solution.
GrowPhil built and executed a multi-layered framework tailored to commercial solar buyers:
Digital Identity & Website Experience
Developed a polished, conversion-first website showcasing commercial expertise and clear value propositions.
Hyper-Local SEO Strategy
Targeted Chennai’s toughest commercial solar keywords with precision. Built search relevance through optimized service pages and buyer-focused content.
Performance-Driven PPC Campaigns
Launched Google Ads campaigns tailored to procurement teams and facility managers. Continuously optimized for lead quality.
Authority-Focused Content Strategy
Created content that addresses ROI, government subsidies, EB bill reduction, and long-term savings topics influencing commercial purchase decisions.
Digital Identity & Website Experience
Developed a polished, conversion-first website showcasing commercial expertise and clear value propositions.
Hyper-Local SEO Strategy
Targeted Chennai’s toughest commercial solar keywords with precision. Built search relevance through optimized service pages and buyer-focused content.
Performance-Driven PPC Campaigns
Launched Google Ads campaigns tailored to procurement teams and facility managers. Continuously optimized for lead quality.
Authority-Focused Content Strategy
Created content that addresses ROI, government subsidies, EB bill reduction, and long-term savings topics influencing commercial purchase decisions.
Our result
Rapid Organic Growth:
542
organic clicks from a brand-new domain
70,700+
search impressions within 3 months
Average search position improved to
10.7
120+
keyword ranked on SERP pages
PPC Success:
Total ad spend of
₹40,100
fully optimized for lead conversions
Average cost per click
of
₹24.08
1,660
high-intent ad clicks
26,200
paid ad impressions
Our result
Rapid Organic Growth:
542
organic clicks from a brand-new domain
70,700+
search impressions within 3 months
Average search position improved to
10.7
120+
keyword ranked on SERP pages
PPC Success:
Total ad spend of
₹40,100
fully optimized for lead conversions
Average cost per click of
₹24.08
1,660
high-intent ad clicks
26,200
paid ad impressions
Transformation Snapshot
Website
Search
Leads
Ads
Trust
- None
- Not in rankings
- No digital pipeline
- No paid campaigns
- No digital proof
Professional, branded, SEO-ready site live
120+ Page 1 keywords
Weekly qualified commercial leads
1,660 ad clicks and expanding brand reach
Case studies, testimonials, and content authority
Client Reflection
yuvaraj
RC Solars Owner
GrowPhil transformed our business. We went from no online presence to becoming a top choice for commercial solar in Chennai. The quality of leads and the growth we’ve achieved exceeded our expectations
Transformation Snapshot
- Website : None
- Search : Not in rankings
- Leads : No digital pipeline
- Ads : No paid campaigns
- Trust : No digital proof
Professional, branded, SEO-ready site live
120+ Page 1 keywords
Weekly qualified commercial leads
1,660 ad clicks and expanding brand reach
Case studies, testimonials, and content authority
Client Reflection
yuvaraj
RC Solars Owner
GrowPhil transformed our business. We went from no online presence to becoming a top choice for commercial solar in Chennai. The quality of leads and the growth we’ve achieved exceeded our expectations
Ready to Transform Your Solar Business?
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